Effective Date: 13 September, 2024
Best of Modern AB (“we,” “our,” “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you visit our website www.bestofmodern.com (“Website”) or otherwise engage with our services. It also outlines your rights under the General Data Protection Regulation (GDPR) and other applicable laws.
1. Data Controller For the purposes of the GDPR and other data protection laws, the data controller is:
Best of Modern AB
Stockholm, Sweden
info@bestofmodern.com
2. Personal Data We Collect: We collect different types of personal data from you, depending on your interaction with our Website. This may include:
a. Contact Information: Name, email address, phone number, and mailing address.
b. Business Information: Company name, job title, and industry.
c. Technical Data: IP address, browser type, operating system, and information about your visit to the Website (e.g., pages viewed, links clicked).
d. Marketing Data: Your preferences in receiving marketing from us and your communication preferences.
3. How We Collect Your Data: We collect data through various methods, including:
a. Direct interactions: You may provide personal data when you fill out forms on our Website, subscribe to newsletters, or communicate with us via email or phone.
b. Automated technologies: We automatically collect certain technical data when you use our Website through cookies, server logs, and other tracking technologies.
c. Third parties: We may receive personal data about you from third-party analytics providers like Google Analytics or through publicly available sources.
4. Use of Personal Data: We use your personal data for the following purposes:
a. Providing services: To respond to your inquiries, process your requests, and provide you with information about our services.
b. Improving our Website: To analyze usage patterns, improve the Website’s functionality, and ensure it operates effectively.
c. Marketing: To send you newsletters, promotional materials, and updates about our services. You can opt out of receiving these communications at any time by following the unsubscribe instructions provided in the email or contacting us directly.
d. Compliance: To comply with applicable laws, regulations, and legal processes.
5. Legal Basis for Processing: We process your personal data based on one or more of the following legal grounds:
a. Consent: When you have given your explicit consent for specific processing activities (e.g., subscribing to newsletters).
b. Performance of a contract: When the processing is necessary for the performance of a contract with you or to take steps prior to entering into a contract.
c. Legitimate interests: When the processing is necessary for our legitimate interests, such as improving the Website or marketing our services, provided that your rights and interests do not override those legitimate interests.
d. Legal obligation: When the processing is necessary to comply with a legal obligation (e.g., tax reporting).
6. Data Retention: We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including to comply with legal, accounting, or reporting requirements. The specific retention periods depend on the type of data and the applicable laws.
7. Sharing of Personal Data: We may share your personal data with:
a. Service providers: Third-party vendors who provide services such as website hosting, email delivery, and marketing support, subject to confidentiality agreements.
b. Legal obligations: Regulatory authorities, law enforcement agencies, or other third parties if required by law or to protect our rights and interests.
c. Business transfers: In the event of a merger, acquisition, or sale of all or part of our business, personal data may be transferred to the buyer.
8. International Data Transfers: If we transfer your personal data outside the European Economic Area (EEA), we will ensure appropriate safeguards are in place to protect your data, such as the use of standard contractual clauses approved by the European Commission or reliance on other lawful transfer mechanisms.
9. Your Rights Under GDPR: As a data subject, you have the following rights under the GDPR:
a. Right to access: You can request a copy of the personal data we hold about you.
b. Right to rectification: You have the right to request corrections to any inaccurate or incomplete personal data.
c. Right to erasure (“Right to be forgotten”): You can request that we delete your personal data, subject to certain exceptions.
d. Right to restriction: You can request that we limit the processing of your personal data in specific circumstances.
e. Right to data portability: You have the right to request a copy of your personal data in a structured, commonly used, and machine-readable format.
f. Right to object: You can object to the processing of your personal data based on our legitimate interests or for direct marketing purposes.
g. Right to withdraw consent: If we rely on your consent to process personal data, you have the right to withdraw that consent at any time.
To exercise any of these rights, please contact us at the contact details provided in Section 1.
10. Cookies and Tracking Technologies: We use cookies and similar tracking technologies to collect data about your usage of our Website.
11. Security of Personal Data: We are committed to ensuring the security of your personal data. We have implemented appropriate technical and organizational measures to protect your data against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
12. Third-Party Websites: Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of such websites. We encourage you to read the privacy policies of any external sites you visit.
13. Complaints: If you believe that your data protection rights have been violated, you have the right to lodge a complaint with the relevant supervisory authority in your country.
14. Changes to this Privacy Policy: We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant changes by posting the new policy on our Website with the updated “Effective Date.”
15. Contact Us: If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at:
Best of Modern AB
Stockholm, Sweden
info@bestofmodern.com